We Built an Airline
WELL NOT ALL BY OURSELVES - BUT WE DID HELP INCREASE REVENUE
With expanding routes and increasing competition, ultra low-cost carrier Allegiant needed to create travel desire and quickly pivot to the ever-shifting dynamics of 120+ markets vs. heavyweight Southwest Airlines and scrappy regional competitors.
LISTEN TO YOUR WALLET
Allegiant serves a wide range of customers who prioritize value. To get them home for the holidays or enjoying a sunny beach, we created a talking wallet who brings trusted advice and a bit of humor to the frustrating world of travel.
CREATING DESTINATION DESIRE
With a network of 120 unique city pair destinations at affordable prices, there are lots and lots of reasons to get off the porch and go. Working closely with CVBs to share costs and coordination, our “My Home Town” online campaign featured real employee ambassadors as travel guides to highlight the good times that are just a non-stop flight away.
CHANGING THE DECISION LANDSCAPE
Another way we overcame the hurdle of travel inertia was our “This or That?" and "Reasons" campaigns that focused on experiences rather than things. Wouldn’t you rather have a big scoop of ice cream vs. a doggie chew toy?
REIMAGINING THE BRAND
With new routes being announced weekly and the entire fleet being retired for new planes, a brand refresh was in order. From the fonts to the fleet to the terminals, we created a fresh new look across all consumer touchpoints to improve the consumer experience and thoroughly revitalize the brand.
ONLY THE BEST NEED APPLY
Allegiant is a growing company that needs to expand its workforce. Who better to sing its praises than the happy people who work there? In this series of recruitment videos, we highlighted the esprit de corps that drives the company forward every day.
WE KEEP JELLY BELLY GROWING